“Guided by Light” Book Release Party

The purpose of branding events for us at Studio Heart is to tell a story that conveys the sense, meaning, and inspiration behind the brand we are working with. This intimate book release sip and see party design was all about bringing the world of inspiration in the book to life and create an experiential interaction to guide the guests to their very own journey to: “Journey’s Light”

This beautiful book is a collaboration between our friend Cynthia Rose, a poet, and Stan Johnson, a photographer, so we pulled inspiration from the book cover and the meaning behind the book to design a party that displayed layers of blue and created interactive experiences the guest from the welcome station and signature drink reminiscent of the ocean in the cover to the “Guided by Light Portrait” interactive wall where the guest could recreate their very own version of the cover and become a part of the book.